Convenience creates market potential for micronutrient premixes
A balanced diet is essential for health and well-being, but shopping and the preparation of food are time-consuming activities. Many people are unable or unwilling to change their eating habits. So food supplements and foods fortified with vitamins and minerals are becoming increasingly popular. They offer consumers an important additional benefit: a healthy diet coupled with convenience.
New markets for innovative products of this kind are opening up as more and more people become aware of this benefit.
SternVitamin is active in the emerging markets
In the developing countries and emerging nations the nutrition situation is often critical: there is not always enough food available to ensure a balanced diet. In order to counteract deficiency symptoms effectively the governments are prescribing the fortification of stable foods with micronutrients by law. Typical examples of such foods are wheat and maize flour, oils, fats, sugar and salt. Inhibited development in children and other disorders can be combated in this way.
Adequate nutrition is a human right and one of the principal objectives of the United Nations programme “Millennium Development Goals”. The Global Ten Year Strategy proclaimed by GAIN (Global Alliance for Improved Nutrition) states clearly that a lack of vitamin A (retinol), iron, iodine, folate and zinc is responsible for most of the deficiency symptoms in the developing countries. That is why SternVitamin has dedicated itself to the task of “Fortification for a Healthy Life”.